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Giving back to the game that has given us all so much.

Over the last few months, many families have endured incredible hardship as a result of the COVID-19 pandemic. One thing they can count on though, is the strength and support of the hockey community.

We’re partnering with the National Hockey League (NHL), the National Hockey League Players Association (NHLPA) and Hockey Canada to launch the Hockey Stimulus Program. We’ll be collectively donating $2 million in hockey gear to help struggling families overcome any equipment-related expenses in getting their kids back on the ice.

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We launched our Can’t Beat Hockey campaign to celebrate and utilize the strength and perseverance of the hockey community and everyone involved in our great sport. Limited edition Can’t Beat Hockey items will be sold at participating retail hockey stores and on All proceeds will go to benefit families in need to help them get their kids back on the ice this year.

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